All-New Kia Seltos Launched at Rs 10.99 Lakh

Kia has launched the all-new Kia Seltos in India, starting at Rs 10.99 lakh (ex-showroom). This isn’t just a minor facelift or a cosmetic update. Kia has committed to a full revamp because the midsize SUV market is now extremely competitive.

The Seltos was already a popular choice, but competitors like the Creta, Grand Vitara, Hyryder, and Elevate have pushed the limits. This update is Kia’s response to that competition.

Design

The new Seltos has a cleaner and more aggressive look compared to the previous model. The front appears wider and flatter, featuring a redesigned grille, sharper LED headlights, and new DRLs that span the front. It feels more like an SUV and less like a crossover.

The side profile is familiar, which is a good thing. The Seltos had well-balanced proportions. Kia has introduced new alloy wheel designs and subtle details to keep the look fresh without going overboard.

At the back, connected LED tail lights and a redesigned bumper give the car a more upscale appearance. Overall, the design is more confident and less flashy than before.

Interior

The new Seltos clearly excels in the interior department. The cabin feels more modern, tech-oriented, and premium.

A standout feature is the large connected dual-screen setup that merges the digital instrument cluster and infotainment screen into one wide display. This instantly elevates the interior feel.

Other significant interior upgrades include:

• Better material quality
• New dashboard layout
• Updated ambient lighting
• Improved seat cushioning and support

Kia seems to have taken customer feedback seriously, refining the cabin for comfort and usability—not just for show.

Features and Safety

The all-new Kia Seltos comes loaded with modern features and better safety technology. It has a large dual-screen setup with a digital instrument cluster and touchscreen infotainment, wireless Android Auto and Apple CarPlay, ventilated front seats, dual-zone climate control, ambient lighting, a 360-degree camera, and connected car technology. On the safety front, Kia has improved with multiple airbags (depending on the variant), ABS with EBD, electronic stability control, hill assist, and advanced driver assistance systems (ADAS) on higher trims. These include lane keep assist, adaptive cruise control, and forward collision warning. Overall, the Seltos now prioritizes safety more than ever, beyond just features.

Engines and Performance Options

Kia offers a broad range of engines, which is a smart choice.

Expected options include:

• 1.5-litre naturally aspirated petrol
• 1.5-litre turbo petrol
• 1.5-litre diesel

Transmission options vary from manual to automatic, including CVT, torque converter, and dual-clutch depending on the engine type.

The turbo-petrol appeals to enthusiasts, while the diesel suits highway users and long-distance drivers. Kia hasn’t taken risks here; it has improved what already worked.

Price and Rivals

With a starting price of Rs 10.99 lakh, the Seltos is well-positioned in the midsize SUV segment. Its main rivals include:

• Hyundai Creta
• Maruti Grand Vitara
• Toyota Hyryder
• Honda Elevate

Higher trims will significantly increase the price, so value will heavily depend on the variant you choose.

Final Verdict

The all-new Kia Seltos is not about reinventing the wheel. Instead, it aims to address its weaknesses and strengthen its advantages.

The design is sharper, the interior is greatly improved, the features are competitive, and safety is now a priority. At Rs 10.99 lakh, the starting price is fair, but the real test will be how well mid and top variants are priced.

If you want a feature-rich, modern midsize SUV that commands attention on the road, the new Seltos is an appealing option. However, if your focus is on pure value or simplicity, some competitors might still be better choices.

The execution and pricing of different variants will determine how successful the Seltos becomes.

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