Mercedes-Benz Confirms V-Class Return to India

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Mercedes-Benz has announced that it will bring back its luxury multi-purpose vehicle, the V-Class, to the Indian market, with a launch set for March 2026. The German premium carmaker plans to offer the full-size MPV as a completely built-up import. It will be positioned as an exclusive, premium option compared to large SUVs and upscale MPVs available in India.

The V-Class will return after some time away, targeting luxury buyers who prioritize comfort, space, and refinement over raw performance.

Repositioned for the Indian Market

The V-Class is being reintroduced with a strong emphasis on rear-seat comfort and luxury features, rather than being marketed as a regular family vehicle. In a market dominated by luxury SUVs, Mercedes-Benz sees a chance to provide a vehicle tailored for customers who appreciate an executive travel experience, corporate transport, and high-end chauffeur use. The V-Class focuses on passenger comfort, quietness, and spacious interiors that most SUVs lack.

Design and Cabin Expectations

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The V-Class keeps its distinctive MPV shape, which is boxy yet stylish, allowing for maximum usable space inside. While Mercedes-Benz has not shared all details yet, early signs indicate a cabin filled with premium materials and generous space, conveying understated luxury. The second row is expected to have captain seats for added comfort and adjustability, while the third row will increase passenger capacity without sacrificing luggage space.

Interior features are likely to include high-quality upholstery, multi-zone climate control, a large infotainment screen, and premium sound system options. Mercedes-Benz aims to make the V-Class feel like a high-end mobile lounge rather than just a vehicle for transporting people.

Performance and Technical Setup

While the company has not officially confirmed the engine options for India, the V-Class is expected to come with a diesel engine paired with an automatic transmission. This setup aligns with its goals for long-distance comfort and refinement. The choice of a diesel engine matches Indian buyer preferences in the luxury MPV segment, where smooth torque delivery, efficiency, and relaxed cruising are more valued than sporty performance.

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Positioning and Segment Outlook

The V-Class will hold a unique spot in the Indian luxury car market. It will not compete directly with Mercedes-Benz SUVs like the GLE or GLS, which focus more on road presence and driving dynamics. Instead, its main competition is likely to come from other imported luxury MPVs and high-end people carriers. This will offer customers an alternative to larger SUVs, with a greater focus on comfort and space.

Bringing back the V-Class also aligns with Mercedes-Benz’s global strategy to enhance its presence in premium segments beyond traditional sedans and SUVs, recognizing the growing demand in India for niche products.

Launch Timeline

Mercedes-Benz has confirmed that the V-Class will launch in India in March 2026, with bookings and dealer displays anticipated to begin shortly before that. Pricing details are not yet available, but because the vehicle is a CBU import and is positioned as a premium option, it is expected to be priced higher than most luxury SUVs currently for sale in the country.

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